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Upgreat.ai has left the building

Europe/Brussels
Add to calendar:
The launch party of euown* and the official afterparty of Tectonic. 
Come celebrate with us!

We have the name. The logo, the colours and the rest of the outfit are still behind a curtain, and they come off on the night of the 21th.

Most of Europe's AI runs on machines that Europe doesn't own. Your prompts, your customer data and your code go to data centres you'll never see, run by companies that answer to another country's laws. When that law asks for access, the location of the server doesn't decide the outcome.

We think Europe should own the machines its AI runs on, so that's what we're building. 
You might know us as Upgreat.ai. Same team, same GPUs, new name: euown.ai. 
Say it out loud: EU-own your AI!

  • Made in Europe. GPU compute in buildings across the EU, owned and operated here, under European law.
  • Made as cleanly as possible. Our own solar goes in, and the residual heat goes out to warm the people living above the servers.
  • Made for you. We don't train on your data and we don't read it. You get published prices, no lock-in and no egress fees.

It's a launch party for builders: a short brand reveal, good people and good drinks.

  • When: Wednesday 21 October, 18:00 to 21:00
  • Where: Bar Bassie, Wintercircus, Ghent
  • What: Afterparty, right after Tectonic 2026. Drinks and fingerfood on us.
  • Programme: 

    • 18h00: Start afterparty with DJ

    • 18h30: 'Will EU sovereignty bring business continuity to Belgian organisations?'

      A dynamic panel between: 

      • Jo Caudron - Belgian tech and transformation strategist who focuses on Europe’s digital sovereignty and independence from Big Tech.
      • Prof. Dr. Erik Mannens - Professor at Ghent University and University of Antwerp and a leading expert in Sustainable & Ethical AI.
      • Stein Van Stichel - Current CIO of Upgrade Estate, former CIO of Tomorrowland and Belgian digital infrastructure expert.
        + brand reveal of euown*
    • 19h00: Party time - drinks, good food & networking 
  • Goodiebag: one month of free compute
    We want to stress-test our platform with people who will actually push it. You get one month of free GPU compute on euown. In return, you give us a 30-minute interview: what works, what breaks, what's missing. No sugar-coating, please!

See you there!

Yasmin